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Laura O'Hare

Art Sales Academy, Mastering Face-to-Face Art Sales for Early Career Artists and Gallerists: Free Introductory Session

Posted by Laura O'Hare, 3 months ago

Do you ever feel like creating art is the easy part? Would you like to develop more confidence and insights on how to sell art face-to-face? Join us for an introductory taster session of the Art Sales Academy, hosted by Karen Van Hoey Smith and the Visual Artists Association. This session is a sneak peek into the full program, offering early-career artists and gallerists a firsthand experience of the valuable skills and insights the academy has to offer. Whether you're looking to sell your artwork or seeking effective sales strategies for your gallery, this taster session is tailored for you.


In this session, you'll gain a glimpse into the key components of the full program and have the opportunity to explore the learning outcomes in a condensed format.


Learning Outcomes:

- Experience a preview of the effective communication skills needed to engage potential buyers confidently.

- Gain insight into a sample of proven sales techniques and strategies tailored specifically for selling visual art.

- Get a taste of creating a compelling narrative to capture the interest and imagination of art collectors.


Date: 16 April 2024

Time: 1300 BST

Location: Online (Zoom link will be provided upon registration)

Cost: Free





Karen is an Artist Manager, Fine Art Auctioneer and Consultant Expert with a Degree in Fine Art Evaluation, previously working as a Gallery Manager for Blue Dot Art & Whitewall Galleries – in addition to this was she was also a partner of White Rose Publishing. With a successful history working as an Art Broker, having sold pieces for the likes of Banksy, Karen found that she was representing and helping Artists on a regular basis achieve more sales and reaching their goals. Now she has joined forces with The VAA as our Artists Mentor.



Agnes Gomori is a London based multidisciplinary artist, healer and creative coach, specialising in ‘Healing with Arts’. Agnes has worked for US and UK based non-profit membership organisations for nearly 15 years in various roles. Notably, as the UK member network and programme manager, where she developed and led the UK mentorship programme. Agnes is passionate about helping fellow creatives develop their artistic talents.



Based in South Africa; Louise followed her passion for art early on, attending Art School for 4 years and going on to achieve a degree in education. Louise brings over 8 years’ experience in the art industry, from art auctions all over the world to working with one of the largest publishers in the UK with Whitewall Galleries. Louise has helped clients from all walks of life get happily involved in collecting artwork, from not only the likes of Picasso and Miro, but also exciting up-and-comers at all stages in their art careers.


Register for your Complimentary Ticket

Secure your place by registering here . Don't miss this chance to sample the Art Sales Academy and take the first step toward mastering face-to-face sales!